воскресенье, 26 февраля 2012 г.

Netrail Selects ADNet Agency to Launch Major Ad Campaign.

ATLANTA--(BUSINESS WIRE)--Nov. 4, 1998--

Atlanta Internet Marketing Firm to Produce Print, Radio,

Internet Advertising, Web Site, and

Collateral Materials

Netrail has recently hired ADNet Agency to produce a variety of marketing materials for the launch of its new ad campaign.

Netrail, a Tier One Internet Backbone Provider, was founded in 1994 in Washington, D.C. After moving to Atlanta in 1996, the company built NAPSouth, a Network Access Point that eliminates much of the backhauling of Internet traffic from the Southeast to other areas of the country. Netrail has recently begun expansion of their national network into 40 new cities.

"Our website is the focal point for our prospects and customers -- to allow them to acquire information and understand how we can provide solutions for them," said Netrail CEO Tom Body. "Therefore, it was imperative for us to select an advertising agency with an in-depth understanding of our market and an Internet marketing track record. We selected ADNet International to handle both our online and off line advertising, creative, and consulting needs."

Netrail chose ADNet to launch the corresponding ad campaign after the Internet Marketing company constructed the initial phase of Netrail's website.

"We think that the web page is really the lynch pin around everything that we're trying to do, and we have all the confidence in the world that ADNet will design us a world-class web page," said Nancy Swartz, vice president of sales for Netrail. "We've been very impressed by the work and the clients ADNet has produced. We find that they bring a tremendous amount of industry expertise to the table."

ADNet will produce print, radio and on-line advertising, sales support and collateral materials, and newsletters for Netrail, and will further develop the company's website.

"The Internet continues to evolve into an advertising medium," said Patrick Anderson, CEO of ADNet Agency. "Online testing helps to define the creative for our direct marketing plans. The tested concepts are then rolled out in a national advertising campaign. Our goal is to increase business-to-business sales by building interactivity and information delivery into Netrail's corporate website."

About Netrail

Netrail is a national backbone provider based in Atlanta and home of NAPSouth(tm), the first public peering center in the Southeast. Netrail specializes in business and ISP access solutions, including T-1, T-3, ATM, Frame Relay and Colocation. The company operates a nationwide clear-channel, DS-3 network that is monitored by a 24x7 NOC with Points of Presence (POPs) in Atlanta, Chicago, Miami, New York, Palo Alto, San Francisco, and Washington. Product and pricing information can be found at Netrail's website at http://www.netrail.net or by calling 888-NET-RAIL.

About ADNet Agency

ADNet International (http://www.adnetintl.com) provides unique Internet marketing strategies and innovative technology. The company offers a suite of business solutions, including ActiveMarketplace(tm), ActiveBanner(tm) and ActiveEdit(tm) to manufacturers and national advertisers. ADNet international provides Internet marketing advice for AOL Primehost and MindSpring's web hosting customers (http://www.hitstosales.com). ADNet has handled the online promotion for the Country Music Awards webcast and Paul McCartney's "Standing Stone" Concert. The company is headquartered in Atlanta, GA.

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