Research and Markets: Writing Instruments in the US Report - Forecasts to 2014 Illustrate How the Market Is Set To Change.

M2 PRESSWIRE-June 20, 2011-: Research and Markets: Writing Instruments in the US Report - Forecasts to 2014 Illustrate How the Market Is Set To Change(C)1994-2011 M2 COMMUNICATIONS

RDATE:20062011

Dublin - Research and Markets

(http://www.researchandmarkets.com/research/bc5622/writing_instrument) has announced the addition of the "Writing Instruments in the US" report to their offering.

The Writing Instrumentsin USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

The market was negatively affected by slowing consumer demand and retailers tightening inventory. Writing instruments remain important tools in society's quest to communicate, despite the growing popularity and advancements of the computers, PDAs, the internet and other new technologies.

Product coverage: Accessories, Markers and Highlighters, Other Pens, Pencils, Pens.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

- Get a detailed picture of the Writing Instruments market;

- Pinpoint growth sectors and identify factors driving change;

- Understand the competitive environment, the market's major players and leading brands;

- Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

Executive Summary

Recession Bites US Consumers

Consumers Looking for Bargains

Serving Ethnic Groups Becoming Increasingly Important

Mixed Retailers and Internet Retailers Increasing Their Distribution Share

Recovery Coming But Will Be Slow

Key Trends and Developments

Personal Goods Retailers Suffer From Declining Consumer Spending

Manufacturers and Retailers Looking To "green Up"

Internet Retailing Is Growing Its Distribution Share

Consumers Are Increasingly Looking for Bargains

Ethnic Merchandising Increasingly Important

Market Data

List of Tables

Table 1 Sales of Writing Instruments by Category: Value 2004-2009

Table 2 Sales of Writing Instruments by Category: % Value Growth 2004-2009

Table 3 Writing Instruments Company Shares 2005-2009

Table 4 Writing Instruments Brand Shares 2006-2009

Table 5 Sales of Writing Instruments by Distribution Format: % Analysis 2004-2009

Table 6 Forecast Sales of Writing Instruments by Category: Value 2009-2014

Table 7 Forecast Sales of Writing Instruments by Category: % Value Growth 2009-2014

Table 8 Sales of Personal Goods by Category: Value 2004-2009

Table 9 Sales of Personal Goods by Category: % Value Growth 2004-2009

Table 10 Personal Goods Company Shares 2005-2009

Table 11 Personal Goods Brand Shares 2006-2009

Table 12 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009

Table 13 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009

Table 14 Forecast Sales of Personal Goods by Category: Value 2009-2014

Table 15 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014

For more information visit http://www.researchandmarkets.com/research/bc5622/writing_instrument

Source: Euromonitor International

CONTACT:

Research and Markets,

Laura Wood,

Senior Manager.

press@researchandmarkets.com

Fax from USA: 646-607-1907

Fax from rest of the world: +353-1-481-1716

((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).